Virgin Media Commercial - Scary Spice aka Mel B

Hi-Res (1920x1080)

Responsibilities: Effects Animation, Materials and Rendering

Programs: XSI, Photoshop

September 5, 2008

Finally! Our latest Virgin Media advert, starring Melanie Brown aka Scary Spice, hits theatres today in the UK. Along with assisting in the materials/rendering process, I got to do some effects animation (Mel B’s hair and the Plastic Sergeon’s coat).  The experience on working on such a high quality project with So! Animation has been absolutely incredible.

Here’s a quote of what Mel B thought of our project: "I’m over the moon with my animated alter ego and the advert really made me giggle! It’s definitely fresh and original and I’m going to make sure all my friends and family go to the cinema to see it."


Premiere in UK Theatres

Pre-Production

 

Production Artist Joe Bluhm's Concept Artwork

Courtesy of So! Animation © 2008

From Ed Steckley's Story Boards to Final Composite

Courtesy of So! Animation © 2008

WireFrame Samples

Courtesy of So! Animation © 2008

Courtesy of So! Animation © 2008